Based in Loudoun County, VA, Marketing Strategies has been helping Executives, and IT Professionals at all levels find new career opportunities in the Intelligence, Defense, and Commercial Industries since 2002. Founder and CEO, Nancy Cimino has worked for several executive search firms, and in addition to Marketing Strategies, she also founded Majestic Systems in the mid-'90s. Recruiting in the early days meant one had to pick up the phone and call a potential candidate at work to recruit them. There were no cell phones or resume databases, and a recruiter had to have thick skin and be ready to accept rejection if a candidate wasn't interested in any of their positions. A good recruiter knew how important it was to build relationships with candidates. Once there was some rapport built, it was time to ask the questions necessary to find out if the candidate would be a fit, and whether there should be a next step. Since Nancy worked in the Intelligence/Defense market for over 20 years, many of the questions were related to security clearances from Secret on up to Full Scope Polys.
As time went on, the recruiting industry changed, recruiters were paying for access to resume databases, and many recruiters became sources. They felt their job was to get as many qualified resumes from the resume databases and send them to the client as quickly as possible, even if that meant submitting the candidate's resume before speaking with them. This business model just doesn't work; too many candidates get submitted to the same company from several recruiters; and many times for the same contracts. So how can Marketing Strategies help in your career efforts? Well, it is important to realize Nancy has recruited in many industries as a Third Party Agency; but also has expertise as a corporate contract recruiter, so she knows what companies are looking for and how to present candidates in such a way they get noticed.
Nancy's primary focus has been career consulting and recruiting for the Intelligence and Defense Industry. She understands that working with highly cleared candidates for proposal business or for live contracts takes extensive knowledge of the industry itself. Working with someone like Nancy who already knows the security and clearance process, and what expertise the major players are looking for and for what contracts, will give a candidate an industry-specific advantage when receiving career consulting and coaching.
In 2013, after evaluating an Outplacement Program that had already proven to be a success in the Commercial Industry, Nancy became interested in expanding her services to include outplacement. Each time she spoke with the executive management team from the company, she became more and more impressed with the company itself, the intelligence of their product, and the 1 to 1 coaching support they offer job seekers. Nancy is looking forward to including their program as she presents her Outplacement Solution to the Intelligence and Defense Industry.
"Out of need, comes change, and out of change, comes growth."
